CDC says Black Americans targeted by makers of menthol cigarettes

ROCHESTER, N.Y. (WHEC) — According to the U.S. Centers for Disease Control and Prevention, the tobacco industry is targeting Black Americans with menthol cigarette marketing through advertising, giveaways, special pricing, lifestyle branding, and event sponsorships of rap, hip-hop and jazz artists. 

“Nobody inhales cigarette smoke for the first time and thinks it feels good,” says Gina Cuyler, MD, FACP, vice president of health equity and community investments at Excellus BlueCross BlueShield. “That’s why tobacco companies seek to take the harsh edge off that initial experience so first-timers will continue to sample the product and get hooked.” The nicotine in cigarettes is highly addictive and adding menthol creates a cooling sensation in the throat and airways, making the smoke feel easier to inhale.