COVID news live: 10 people in hospital with Omicron in England as new variant spreading at rate ‘never seen before’ | UK News

Stephen Reicher, professor of psychology at the University of St Andrews, says Omicron is “coming at us like an express train” – and people need to modify their behaviour regardless of government rules.

The member of government advisory body the Scientific Pandemic Insights Group on Behaviours (Spi-B) told ITV’s Good Morning Britain: “We’ve got to do something or else we’re in real danger of overwhelming our society and overwhelming the NHS.

“And there’s so many things you can do. The first thing, and the most obvious thing, is that if you reduce the number of social contacts you have you limit the spread of the infection.

“Now, nobody wants to give up their Christmas parties, and nobody wants to miss out on meeting up with people.

“…We need to think really seriously about our contacts. How important are they? Do we really need them and is it more important to act carefully now so that the contacts we really want and we really need are still happening?”

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